The Marketing Funnel – How to Visualize the Journey of Your Customers

Marketing funnels offer a visual representation of customers going through the process of learning about the product and then purchasing it. It’s among the most efficient tools to assist you in gathering insights, find bottlenecks and get rid of them.

The funnel of marketing is typically broken down into four stages — awareness, attention considering, action, and awareness. These stages are modeled after the famous AIDA structure, however, they have changed to reflect modern patterns of behavior among consumers and the rise of digital.


Marketing funnels can’t be complete in the absence of awareness. It’s the first step to gaining a prospective client or client. Your chance is to inform them about that you exist, what you are, and the ways you are able to assist them with the issues they face.

This step could be approached in different methods. One good approach in this particular stage is to share information about your brand that is pertinent and useful, while also being interesting and engaging. This can be done through several channels including blogs, social media as well as webinars.

Direct mail is another effective method of getting people talking regarding your company’s brand. It is possible to send out postcards as well as fun and unique stickers as well as handwritten notes that include the logo of your company in order to boost awareness for your brand and products.

Additionally, you can employ social media channels for reaching out to prospective clients and customers, and encourage them to talk about your business or its products to their family and friends. The goal is to build a community of fans of your business and, eventually, they will become supporters.

Marketing funnels change constantly. It’s crucial to keep track of it and examine it to find out if there have been any changes for your customers. This is a process that requires both quantitative and qualitative data. So, start measuring these metrics to see whether you’re gaining leads or converting them in the appropriate manners.

Your business’s performance is dependent on the ability of you to maintain your customer’s satisfaction and provide the services or products that they want. This can be measured by score of satisfaction with your customers and churn rate, recurring revenues or active customers.

Although these are all quantitative information however, you must have the ability to gauge the way your customers interact with each piece of content. To determine what CTAs work best in increasing conversion rates, for instance, you could monitor the number of blog articles that contain CTAs. You’ll be able to identify which posts work best at driving potential customers through the sales funnel.


This is the perfect opportunity to show off the product’s possibilities. This is where your potential customers are beginning to review your products and come to an informed decision about whether they’d like to purchase. They are looking for an option that will meet their unique needs, and yours may be the most suitable solution.

When you reach this stage, you have to be imaginative when it comes to your website content. You must show them that your product is worthy of their time and money. It is possible to do this by creating well-designed landing pages which highlights your best capabilities. You might consider a live chat or FAQ to answer their last questions before they commit to purchasing your product.

The interest phase is the time to shine, and if you have the budget, a multi-channel approach is the right choice. You can re-engage visitors with newsletters and social media campaigns that send them the right type of content to encourage the visitor to turn to lead. You can monitor your customers’s progress and make sure they are content throughout their journey. Ortto is a platform for CRM and Analytics that allows you to see customer behavior and create pertinent marketing materials.

Take into consideration

Consideration is the stage where buyers evaluate the product or service you offer, and determine if it’s the right for them. It may take weeks, or even months for consumers to make a purchase decision, so it’s important for you to guide them through this stage with helpful content as well as information.

These are also a good opportunity for brands to build brands’ brand recognition. It can be achieved by creating content that is relevant to their customers, such as providing product comparisons and trial or demo versions.

In this stage, brands can also nurture leads with messages, more specific material, case studies and more. These efforts can be used to educate potential customers and demonstrate how the brand is able to address the issues they face.

You can also increase conversion rates by asking current customers to tell their friends about their experiences. This is among the most effective ways to drive repeat sales which can result with a greater average value for orders (AOV).

A well-designed marketing channel is vital to your business’s success. You must, however, adapt your strategy. Marketing strategies may need adapt to remain relevant with evolving technology and modern consumers.

When you are able to understand the buyer’s journeyyou will be able to design more successful advertising campaigns that lead your potential customers from consideration to advocacy. The ability to target your users is according to their past actions.

As an example, if someone has already been familiar with the brand you represent, they may connect with you via social media join your email newsletter, or even listen to a podcast. Then, you can track these interactions and determine the phase at their journey and send them messages in line with their stage.

In our blog, How to identify your marketing funnel, offers more information on how to develop your funnel. We’ll discuss the various kinds of funnels that are used for marketing and show you how to effectively implement them. There will be suggestions that will help you develop the most effective method to boost the amount of money you earn and your conversion rate.


Conversion funnels allow you to visualize the entire journey of your possible customers. They will help you discover why some visitors are more likely to convert than other visitors.

A funnel for conversion online can be an effective tool for measuring and enhance your marketing efforts. Monitoring the effectiveness of your funnel could aid in improving your visitors’ experience as well as increase the sales.

The funnel for marketing is an ongoing process, and you must continue to refine your marketing strategy to keep up with the evolution of your target audience. So, you’ll keep them interested in your company and entice them to make the purchase.

This is the most important stage in the journey of a customer that lets you establish trust and establish a connection with your audience. This allows you to build connections with customers who are interested in your services which will make them more inclined to purchase from you again in the near future.

At this stage, you will be able to sell customers on your company or your products with advertising and marketing. This includes blog posts as well as posts on social media.

You may also use offline marketing techniques to reach potential customers in certain cases. This can be a great option when your audience is located in a particular area or has a distinct demographic.

For example, if you’re a food writer who is selling books, you could use your blog to draw potential customers who are searching for recipes. You can then employ your newsletter as well as other methods to keep track of prospective customers and get buyers to complete a purchase.

It’s important to remember that every conversion you make can be a positive for your company. High conversion rates mean that your site is receiving greater traffic than what it’s costing you, and that people are spending more time on your site and visiting the site’s pages.

Reviewing the analysis of your Google Analytics report will enable you to analyze conversion rates for each step of your sales funnel. These reports can be utilized in determining if your funnel is successful.

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